![]() ![]() This is apparent in the results of the study conducted by ReturnPath. They work best during the holiday season when people are most susceptible to funkier messages. However, recent studies have shown that using emojis in subject lines only affects the open rate occasionally. Emojis are most definitely a great way to capture the attention of your audience and get your email noticed. On a good day, my personal Gmail inbox looks something like this:ĭo I even have to ask which subject lines your eyes wandered off to first? 99 times out of 100 it’s the ones that contain emojis within them! Guilty as charged! But I’m sure I’m not the only one who does that so, please, allow it. Unless they stand out among the rest, they’ll probably get left unread. The problem is, they pile up! I physically don’t have enough time to open every single promotional email I receive. Just like everyone else these days, I’m subscribed to a fair amount of email lists and regularly receive email marketing campaigns in my inbox. It’s easier to believe it when you see it, right? If you’re still not convinced about the benefits of using emojis, let me give you a real-life example. Using emojis in the subject line can lead to an increase of unique click rate by 28%.Using emojis in the subject line can lead to an increase in unique openings by 29%.44% of users are more likely to purchase products advertised using emojis.The open rate of emails with emojis in the subject line is 56% higher compared to the plain subject lines.Here are some pretty convincing stats to back it up: The main argument for using emojis in email marketing is that they have a huge positive effect on KPIs such as open rate, click rate and response rate. In fact, considering the massive number of devoted fans emojis have accumulated over years, there must be at least a couple of very good pros to them. There must be a valid reason for almost every marketer in existence to have raved about emojis being the email marketing messiah at some point of their professional life. ![]() So it looks like we’re going on a journey of weighting all the arguments for and against emojis in modern email marketing to settle the question once and for all!īuckle up, you’re in for a wild ride! The pros of using emojis In email marketing To what extent is using emojis in professional emails a cringeworthy practice in 2023?Īs a person partial to dropping emojis here and there to spice things up (sometimes, in excessive amounts), I can’t give a fair judgement straightaway. Therefore, the correct research question for this article to explore sounds something like this: You need to consider both sides to come to the right conclusion about whether emojis are a hit or a miss. As always, the truth lies somewhere in the middle. They believe that emojis are overused and outdated, therefore, tacky and uncreative.īoth these viewpoints have some bits of valid reasoning behind them, but if you ask me, neither of them is true. While some marketers still think that emojis are super hot and are the only way to make your brand come across as a more relatable one, the others are not so fond of it. Today, the topic of using emojis in email marketing is nothing but controversial. It truly was the defining moment of email marketing in 2014. In fact, something as minor as a laughing face emoji or a fire emoji was capable of differentiating an email from the others in the recipient’s inbox. An emoji could go a long way and used to be an awesome attention-grabber. A couple of years ago, when the idea of replacing words with funky little images just appeared in the minds of avant-garde marketers, it was truly groundbreaking. ![]()
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